Who we are
🙋🏾♀️Meet Ashley D. Henry
I am an innovation strategy leader with over ten years of experience shaping culturally relevant products and brands across beauty, fashion, and lifestyle. With a foundation as a Howard University trained chemist and textured haircare stylist, combined with experience as a product developer and Rice Business MBA trained strategist, I bring a multidimensional perspective to turning ideas into impactful, culturally resonant offerings. My background spans LVMH global brands and beyond, including luxury product innovation, strategic category expansion for emerging brands, and cross-disciplinary work across skincare, fragrance, haircare, home, and wellness.
I operate at the intersection of cultural insight, brand identity, product strategy, and feasibility, guiding teams to transform ideas into differentiated concepts grounded in science, storytelling, and strategic clarity. I focus on shaping vision, identifying whitespace, defining points of view, and interpreting consumer and cultural signals, ensuring every concept aligns with brand values and commercial reality.
My work combines scientific rigor, data-driven analysis, cultural fluency, and intuitive trend reading, allowing me to understand consumers deeply and evaluate innovation through the lens of technical feasibility, brand architecture, and strategic opportunity. Leading DEIB strategy and partnering with labs, creative directors, founders, and marketing organizations, I ensure every recommendation reflects consumer truth and disciplined execution.
Through Keep Your Promise Consulting, I help brands innovate with intention, strengthen pipelines, refine brand positioning, and create offerings that honor culture, community, and the evolving future of beauty and beyond.
Our Services:
Innovation Strategy
Brand Strategy
Brand & Consumer Insight Analysis
Cultural Intelligence & Inclusivity Advising
Product Development
Product Strategy
Strategic Advising & Growth Planning
Startup Support for Beauty & Fashion Brands
💡 Let’s build something iconic together.
